This course introduces the foundations of esports and league management, covering the history, structure, governance, and cultural impact of competitive gaming. Students gain an understanding of esports ecosystems and the principles behind organizing and regulating competitive leagues.

This course explores the planning and execution of esports events and tournaments. Students learn tournament formats, event logistics, budgeting, operations management, and event documentation through both theoretical study and practical application.

This course focuses on esports marketing and community engagement. Students learn to develop data-driven marketing campaigns, promote esports brands and events, and build active fan communities through a combination of strategy and practical application.

This course explores the business and financial foundations of esports. Students learn about revenue models, sponsorships, media rights, merchandising, ticketing, budgeting, and ROI analysis, developing the skills needed to build sustainable esports ventures.

This course explores the roles and relationships of key esports stakeholders, including players, teams, sponsors, and event partners. Students learn stakeholder analysis, communication planning, and relationship management to effectively coordinate interests within esports ecosystems.

This course explores the production of live esports broadcasts and media content. Students learn broadcast workflows, production team roles, industry-standard tools, and content creation techniques that enhance storytelling, audience engagement, and viewer retention.

This course focuses on the operation and growth of esports leagues and competitive ecosystems. Students learn league management, tournament design, rules development, operational planning, and growth strategies while creating and pitching a tournament concept.